Matt Bailey Discusses SEO, SEM and OSU at SES
Matt oversees The Direct Marketing Association's SEO training program and is the trainer for the DMA 's web marketing seminar. Matt Bailey of SiteLogic found a way to work OSU into a discussion of SEO...
View ArticleLee Odden of TopRank Online Marketing at SES London 2008
Lee is a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, DMA Annual Conference, Media Relations Summit, PRSA International Conference, and Mediapost's Search Insider Summit. Lee...
View ArticleDana Todd and Sarah Holoubek on SEMPO at SES NY 2008
A highly sought-after speaker for international conferences such as Search Engine Strategies, DMA , Ad:tech, OMMA, and the Online Marketing Summit, Dana regularly takes on the industry's hottest topics...
View ArticleSEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of the methods used in SEO, and providing a risk...
View ArticleGreenDimes & Google Earth Gang Green: Sic Google Transit Gloria Mundi
Shhhh, don't tell the DMA . Happy Google Earth-A-Palooza Day! As the search engine with the biggest carbon footprint on the planet, Google celebrates Earth Day with more green than a Green Day concert.
View ArticleWhen will ROBO's Time Come?
"Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. A growing number of...
View ArticleYahoo Enables Zip Code Geotargeting
DMA Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might get fewer clicks, but clicks aren't the end game. Conversions are. If you...
View ArticleFour Advertising Groups to Develop Online Behavioral Advertising Privacy...
The Direct Marketing Association ( DMA ) Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The four groups are: The American...
View ArticleSearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC...
View ArticleStress Tests for SEO, SEM, PPC at SES New York
He is the primary trainer and developer for The Direct Marketing Association's Search Engine Optimization Certification program, and the trainer for the DMA 's 2-Day Website Marketing Seminar. And if...
View ArticleTrade Groups Outline New Behavioral Advertising Standards
The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association ( DMA ), and The Interactive Advertising Bureau...
View ArticleLee Odden of TopRank Chats About Intersection of Search and Social Media
Odden is teaching a DMA Certification Workshop entitled, "Social Media Marketing and SEO - Working Together for Dramatic Results," on Monday, August 10. Lee Odden, CEO of TopRank Online Marketing and a...
View ArticleWhich Markets Are the Biggest Users of Apple Products?
At the top of the list is the San Francisco-Oakland-San Jose, California DMA where fully 32.3 percent adult residents own or use at least one of the three core Apple products. San Francisco-Oakland-San...
View ArticleDetails on How the Yahoo/MSN Merger Will Affect Your PPC Campaign
Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
View ArticleRadical LinkedIn B2B #PPC: Targeting Competitor's Employees
A step-by-step LinkedIn PPC targeting tutorial to finger competitors' employees in a tight grid of job titles, geographic location, and places of employment.
View ArticleGeotargeting: A Great Local Search Option
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started.
View ArticleMobile Targeting Definitions Every Marketer Must Know
The mobile industry continues to grow and develop its technology and user base. A basic understanding of these essential targeting terms is important in speaking to both industry-mates and clients...
View ArticleTwitter Advertising Guide
Twitter advertising is different from most of online advertising options, with elements of cost-per-click, display, and social media ads all wrapped up in 140 characters or less. This guide will help...
View ArticleHow to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a great way to take a step deeper into the data...
View ArticleAdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how many unique viewers have seen their ad and the...
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